Basic information about SCHOOL OF FRANCHISING
Schedule:
The course is divided into eight one day sessions. They are held in premises of University of IT and economics for managers, Prague on Thursdays.
Schedule of sessions:
1. session . . . . 20.2.2020
2. session . . . . 19.3.2020
3. session . . . . 23.4.2020
4. session . . . . 14.5.2020
5. session . . . . 4.6.2020
6. session . . . . 17.9.2020
7. session . . . . 8.10.2020
8. session . . . . 19.11.2020
Timetable:
9 am – 4 pm Thursday
Classes start always at 9 a.m. and finish at 4 p.m. Lectures last 60 minutes and then is 15 minutes break. Individual consultations are held after classes until 6 p.m.
Sessions:
1. Franchising system
- history and origins of franchising
- significance of franchising for the market and economy
- franchising as sales and organisation system
- franchising package
- tasks and setup of franchisor´s headquarters
- typical and abnormal franchising systems
- Financing of franchising
- critical factors in development of a franchise
2. Franchising contract and law
- basics of franchising law
- relevant stipulations of the Commercial Code
- legal documents before signing of the franchising contract
- protection of economic competition and franchising
- EU law and antitrust law
- practical examples of solving problems between franchisor and franchisee
3. Manuals – basis of franchising
- requirements
- structuring
- form of documentation
- setup and creation of documentation
- management duties
- practical examples
- important information sources
- literature
- bodies
- Benchmarking
4. Controlling in franchising
- controlling as the basis of franchisee care
- basic economic indicators of franchising system
- management and information
- balanced scorecard
- franchise information system
- practical examples of information system
5. Franchisee accounting
- basic reports, taxes
- property and stock records
- financial instruments
- claims and liabilities
- final accounts
6. Communication skills and business negotiation
- role of manager in franchising business
- communication necessary for founding of sound franchising business, rules of communication franchisor-franchisee
- rules of business negotiation
- methods of business negotiation
- practical training
7. Marketing as tool for franchising
- marketing research before and after the start of franchising business
- data sources for marketing research
- PR and franchising
- publicity – use and effectiveness
- use of internet marketing in franchising business
- presentation of franchising business on internet
8. Factors of success in franchising business
- marketing of franchising system
- internal and external communication
- corporate identity (graphic manual)
- search and selection of franchisees
- Business plan
- test with evaluation individual work
Lecturers and consultants:
The basic team consists from consultants of ČAF (Czech Franchising Association), lawyer from law offices – ČAF members, expert advisors – managers and owners of successful franchising businesses. Also university experts will be among lecturers.
Termination of study:
Successful students will receive a Certificate.
Profile of course leaver: Course leaver will be familiar with the theory of franchising. He/She should be able to prepare a franchising system for the company or his/her employer. He/She should be able to run and develop it. He/She will be able to assess basic needs including financial budget for the development and expansion. He/she will know procedures and rules of franchising business. He/She will establish contacts to existing franchise businesses, consultants, advisors, lawyers and financial specialists.
Organizer:
Franchise and Retail Academy s.r.o., company identification number (similar to ABN) 46348832, registered address Horni Pocernice-Praha 9, Lhotska 2202/21. Contact person: Mr. Jiří Krajča, tel: 00420 603 203 828, Internet: www-franchising-academy.cz, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
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